Influencer Nara Smith Denies Encouraging Traditional Gender Roles on TikTok

August 10, 2024
1 min read

Model-turned-TikToker Nara Smith has fascinated millions of viewers with her videos in which she makes snacks and home essentials fully from scratch — from bubblegum to toothpaste. In each TikTok, she speaks about catering to her children and husband, fellow model Lucky Blue Smith, making labor-intensive creations while wearing perfectly put-together looks. Nara has become the face of the new generation of “tradwives” on the internet — but it’s not a role she wanted for herself.

In a rare interview, Nara set the record straight with GQ, responding to various speculations about her personal life.

Speaking on viewers’ theories that her clips are all for show and Nara doesn’t do any of the actual labor associated with being a housewife, the TikTok personality denied that she and her husband are putting up a front.

“What people think online is that we have housekeepers and cleaners and nannies and all of these things, when in reality it’s just me and Lucky wanting a family and sharing our lives online,” she told the outlet.

The family has limited their household help, relying on a nanny for just a few hours a week. Instead of Nara handling all the child-rearing duties, she shares the responsibilities with her spouse. Every night, they create a daily childcare plan together, ensuring that both their home care and parenting duties are evenly divided.

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