How to get ‘heatstroke makeup’, the new viral makeup that achieves a tanned effect without sunbathing

August 5, 2024
1 min read

Summer is a magical time that invites us to enjoy life to the fullest. The beach, with its warm sand and the sound of the waves, becomes our refuge. The vibrant colours of nature and the longer days fill us with energy. And, of course, holidays allow us to disconnect and recharge our batteries. But if there is one thing that makes us fall in love with summer, it is the possibility of getting a tan and showing off a golden tone on our skin.

The search for the perfect tan is a constant in the world of beauty, and that is why today we want to introduce you to a new makeup trend that has emerged to satisfy that desire. This new trend allows us to show off a radiant sunkissed look , perfectly imitating the shine and color of a natural tan. Keep reading to discover everything about the trend that has conquered the it girls of the moment.

What is ‘heatstroke makeup’?
It is a trend that seeks to recreate the natural appearance of our skin after a sunny day. Just like when we suffer from a “heat stroke” – hence its name – this technique intensifies the pink tones throughout the face, especially on the cheeks and eyelids. Through a careful selection of products and colours, the aim is to achieve a luminous and healthy finish that evokes hours under the sun, without the damage it can cause.

Warm tones
This makeup trend is characterized by its palette of warm and vibrant colors . Pink, orange and red tones are the protagonists , since they allow to realistically recreate the natural blush that the skin acquires after prolonged exposure to the sun. The key is to mix and match these colors to achieve a personalized effect adapted to each skin tone.

Natural skin
The key to the success of this viral makeup lies in its natural and luminous appearance. For this reason, it is best to avoid using foundations that can hide the desired effect. To achieve a light and uniform makeup, it is preferable to use a natural tone concealer in the areas that require concealing any imperfections or pimples.

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