Soho House will finally reach Japan, after the global private members club for creatives revealed plans for a Tokyo house that is set to open in 2026.
Located in the Tokyo’s upmarket Aoyama district, an area known for independent boutiques, fashion stores that is a stone’s throw from the Omotesando shopping area, Soho House Tokyo will become the company’s fourth branch in Asia.
A Tokyo house has been in the works for a long time, with former Soho House co-founder and former CEO Nick Jones telling The Hollywood Reporter in 2019 that among Asian cities that still didn’t have a Soho House, Tokyo was on top of the list alongside Shanghai and Beijing. “In places like Tokyo, it’s finding the right building,” Jones said at the time.
Now that a building has been found, the company revealed drawings of the potential members spaces, as well as a rooftop pool. Soho House Tokyo will also have 42 bedrooms and event spaces.
The company says the interiors will “blend the beauty of Japanese minimalist design with the warm and comforting style of Soho House.”
Soho House has been on a rapid expansion track for a number of years, opening up branches in cities across the world in an effort to scale and to meet the demands of an increasingly global clientele. The company has, however, faced questions over its aggressive growth strategies and in February came under scrutiny from Wall Street short-sellers.
